Your ZIP Code Tells A Lot

Wow – so much information just from your ZIP code! Details from Gizmodo to

Find Out What Your ZIP Code Predicts You’ll Buy

Find Out What Your ZIP Code Predicts You'll Buy

Where you live says a lot about you—and nobody knows that better than marketeers. Now, though, you can take a glimpse at what they know, using this searchable map built by software company Esri.

Its Tapestry Segmentation project rolls together demographic data from the Census and marketing data from GfK Mediamark Research & Intelligence to… well, to terrifying effect. The results are sliced and diced into 67 profiles of American market segments, which are shown in percentage terms when you search by ZIP code. You can search for your own in the interactive map below (or on their full site).

Are your surrounded by “Prairie Living,” “Dorms to Diplomas,” “Laptops and Lattes,” “Las Casas,” or some other demographic entirely? Silly names aside, the descriptions will probably cut close to the bone. Go on, give it a try. [Esri via WSJ]

iPhone Tricks

These are great tips – thanks Emily! Details from A+:

21 Things You Didn’t Know Your iPhone Could Do

Be an iPhone ninja with these 21 awesome tricks

Your iPhone can do all sorts of magical things that you probably aren’t aware of. Here’s a list of some of the iPhone’s coolest hidden features.

1. Shake to undo

blog.laptopmag.com

Make a mistake while typing or editing a picture? No worries! Just give your phone a little shake—like you’re making a martini— and it’ll ask you if you’d like to undo the action. Cheers!

2. Recharge your battery faster by switching to airplane mode

wonderfulengineering.com

Switching to airplane mode turns off battery-draining wireless and cellular access, allowing your phone to recharge up to twice as fast.

3. Get Siri to read your emails aloud for you

wonderfulengineering.com

Just say the magic words “Read my email” and Siri will read all your messages aloud to you. If you like, you can tell her to read only your most recent email (“Read my latest email”) or just those from a specific contact (“Do I have email from Mark?”).

4. Find out which planes are flying overhead

www.buzzfeed.com

Just ask her: “What flights are above me?” Or you can be even more blunt and just say, “Planes overhead.” Boom! She’ll bring up a list that shows all the flights above you at that moment. Why you would ever need this I have no idea, but it’s pretty rad anyway.

5. Teach Siri how to pronounce words

cdn.macrumors.com

The best part about this is that it makes you feel smarter than Siri. Whenever Siri mispronounces something, just tell her, “That’s not how you pronounce [BLANK]” and she’ll offer you alternatives. You can then select the best one.

6. Automatically turn off your music with the timer

www.cultofmac.com

If you like to doze off with music playing like I do, you can use the timer to automatically turn your music off so that it doesn’t play all night. In the timer app, select “When Timer Ends,” then scroll down and select “Stop Playing.” The Timer will automatically turn off your tunes after whatever length of time you set.

7. Scroll through videos and music at half, quarter, or eighth speed

www.screenlight.tv

This one is super useful. When you scroll—or as Apple calls it, “scrub”—through a movie or a song, the default mode is high-speed scrolling. This sometimes makes it hard to find the exact spot you want. But you can control the rate at which you scroll. To do this, hold down the dot—or “playhead”—in the scrollbar at the top of the video screen (tap the screen to display the scrollbar if it isn’t visible) and slide your finger straight down without lifting it. This allows you to change the scrubbing speed to half-speed, quarter-speed, eighth-speed (“fine scrubbing”). Once you’ve selected the speed, move your finger left or right (without lifting it) to scroll.

8. Take a photo with the volume buttons

cdn.skatter.com

Sometimes it’s hard to snap a picture by touching the capture button—if you’re wearing gloves, say—in which case, you can take the shoot by pressing either the volume up or the volume down button. Problem solved!

9. Take multiple photo bursts all at once

wonderfulengineering.com

If you hold down the capture button, your phone will take a series of rapid shots, or bursts, in quick succession. This is especially useful if you’re photographing a moving subject. Later you can scan through all the bursts and pick your favorite ones.

10. Reveal timestamps on text messages

wonderfulengineering.com

Drag the text bubble to the left and you’ll see a timestamp for every text message. Among other things, this will show you just how much time you waste texting.

11. Use your iPhone as a level

www.buzzfeed.com

Need to hang a picture? In the Compass app, swipe left and your iPhone becomes a perfect level.

12. Make your iPhone speak selected text

iosguides.net

I like to use this one randomly just to freak people out. First you have to enable Speak Selection. To do that go to Settings > General > Accessibility > Speak Selection and turn it on. A “Speak” button will now appear whenever you select text. Bonus: you can also choose different accents (would you prefer an Aussie iPhone?) and even control the speed at which selected text is spoken. Trust me, you can waste a lot of time with this one.

13. Start a new sentence just by double-tapping the spacebar

isource.com

Whenever you’re typing and you need to start a new sentence, just double-tap the spacebar and it will automatically add a period and a space for you.

14. See a more detailed calendar

cdn.wonderfulengineering.com

When using the calendar app, turn you phone sideways (into landscape position) and voilà, you’ll get a more detailed look at your sked.

15. Lock autofocus and exposure while taking a picture

www.idevicextra.com

It can get annoying when when you’re trying to take a picture and your iPhone camera keeps refocusing and automatically adjusting the exposure. But you can lock in the focus and exposure by pressing and holding your finger on the screen until you see a yellow square blink twice. A yellow icon that says “AE/AF Lock” will appear at the bottom of the screen letting you know that you’ve locked in the exposure and focus. It’ll stay that way until you’re done with the shot.

16. Add web suffixes with a single tap

www.blogher.com

It took my a while to learn this one—and I wish I’d known about it sooner. When you’re typing in a web address, just hold down the “.” at the bottom of your keyboard, and a menu will pop up showing a list of web suffixes (.com, .net, .edu, etc.)

17. Quickly access your email drafts

cdn.osxdaily.com

This is one that very few people know about. Next time you’re using your Mail app, hold down the Compose icon in the lower right corner of your screen, and it’ll quickly jump to a list of your drafts. I use this feature all the time.

18. Customize vibrations

wonderfulengineering.com

This will let you change the vibration pattern for alerts and notifications. Go to Settings > Sounds > Ringtone > Vibration > Create New Vibration. You can also customize the vibration pattern for individual contacts by following the same procedure from your contact list. This way, you can tell who’s calling or messaging you just by feel.

19. Create custom keyboard shortcuts

blog.laptopmag.com

Say there’s a certain word or phrase (or a password) that you use a lot. You can create a shortcut for it. Go to Settings > General > Keyboard > Shortcuts > Add New Shortcut. Enter a word or phrase and the shortcut you’d like to use for it. Every time you type that shortcut, the whole word or phrase will magically appear. You can even create shortcuts for emoji!

20. Create a passcode with letters (not just numbers)

cdn.wonderfulengineering.com

By default, your iPhone asks you to type in numbers when you create the passcode that unlocks your phone. But you can change this setting. Go to Settings > General > Passcode Lock and turn off “Simple Passcode.” You will be prompted to change your passcode, and a full keyboard will appear onscreen instead of just the number pad. This keyboard will pop up every time you unlock your phone.

21. Set your phone to emit light flashes for alerts

blog.laptopmag.com

Instead of having your iPhone ring or vibrate when you get a call or a message, you can have it emit an LED flash. Go to Settings > General > Accessibility, then scroll down and turn on “LED Flash for Alerts.” Warning: it’s REALLY bright!

Great Travel Tips

Many of these are actually very clever! From Distractify we get:

40 Genius Travel Tips That Will Change Your Life Forever

Roll, roll, roll your pants, gently down the seam.

1. Use a private or incognito window when booking flights and hotels online.

reddit.comTravel sites often track your visits and will raise the price simply because you’ve visited before.

5. Use a spring from an old pen to protect chargers from bending and breaking.

imgur.com

6. Skip the long lines for airport bathrooms.

It may seem like common logic, but the first bathroom in the terminal is the most crowded one. Use the next one to skip the long waits and save precious time.quora.com

8. If you forget your wall plug, charge devices through the USB slot on a TV.

10. If you have clothes that need to be folded, use tissue paper to keep them from wrinkling.

imgur.com

12. Scan important documents before leaving for your trip.

In the event of theft or misplacement, it comes in really handy to have extra copies of your passport, identification cards and flight itineraries that you can easily access on your smartphone or tablet.lifehack.org

13. Speed Up Going Through Security

When going through security, stuff your small belongings like wallets, keys and phones into your bag before placing it on the conveyor belt. It eliminates the need for separate bins and saves you time.

16. Put smartphones in airplane mode to save battery and charge faster.

20. Sit in the seats near the wing of the plane for the least turbulence.

The seats along the wings of a plane usually have the least amount of bounce when flying because it has more structural support.complex.com

22. To use Google Maps offline, type “OK Maps,” and the visible area will save for future access.

wired.com

23. Cram the most into your carry on.

Vacuum sealed bags can save you a ridiculous amount of space in your carry on. Makes the need for checking a bag obsolete.
mywomenstuff.com

24. Instead of buying water at the airport, bring an empty bottle along and fill it up after passing security.

imgur.com

25. When reserving airline seats for 2 people, get the aisle and window.

xanga.comIf no one takes the middle seat you get a full row, and if someone does, just ask to switch so you can sit next to your travel partner.reddit.com

26. Pack your suit coats inside out to keep them clean and avoid creasing.

davehax

27. Wait to buy airline tickets until 3 p.m. on Tuesdays.

Typically this is when the big Airlines reduce their fares in order to compete with the discount airlines like Southwest and JetBlue. If you’re looking to save some money, this is the time to buy.savingmoney.com

28. Prevent messy spills in your luggage.

Just unscrew the lids and place a simple patch of saran wrap on the top and screw them back on. This will prevent any liquids from ruining your trip.

29. Certain times are better for using the airplane bathroom.

Since most airlines don’t let you stand in line for the restrooms, the best times to use it are right after the plane has leveled off and 15-20 minutes before landing.
quora.com

30. Get the WiFi password for many establishments by checking the comments section of FourSquare.

lifehacker.com

31. Use your GPS when traveling abroad.

If you’re traveling abroad without an international plan, turn on airplane mode and turn off data to use the GPS without connecting to the internet. Simply load the Google map of the area before heading out the hotel, and you’ve got a fully functional map to navigate the area.

32. Get a free cell phone charger if you forgot yours at home.

Forget your charger? Often times hotel front desk’s will have a box full of chargers left by previous guests.quora.com

33. Skip the wait at the baggage claim.

Even if it’s not, marking your bag with a fragile label leads to gentler handling by airport staff. Also, they’re often loaded on the top of the other luggage meaning it’s one of the first to come out at the baggage claim.lifehack.org

34. Save time packing on the go.

davehaxHanging organizers can be packed ahead of time making it really simple to slide into your suitcase and leave in a hurry.

36. Use ATMs instead of airport currency exchanges to save money.

Many ATMs will offer much lower rates than what you can get from the airport currency exchanges.lifehack.org

37. Get free WiFi at airports

security.stackexchange.comWhen you’re at the airport, add “?.jpg” to the end of any URL to get around the ludicrously expensive WiFi. Alternatively, you can sit right outside an airport club lounge: Wi-Fi signals often glide through the walls.

39. As a treat to yourself, send yourself a postcard from each day of your travels

It’ll be a nice treat to come home to and make the transition back to reality easier.twitter.com

Multitasking is Expensive!

We all do it, some more than others. I try to focus and often keep my iPhone in my pocket during meetings etc. Take a look at this infographic from Visual.ly on

The High Cost of Multitasking

The High Cost of Multitasking

by kikikarpus.
Explore more visuals like this one on the web’s largest information design community – Visually.

Multitasking is a fact of our modern, connected life. However, research shows it makes us less effective, increases mistakes and stress, and costs the global economy an estimated $450 billion annually. – See more at: http://visual.ly/high-cost-multitasking#sthash.Irv7OWdx.dpuf

TED Talks – Top 11

I’ve always been fascinated by TED. Always wanting to be inspired! Here are

11 must-see TED Talks

  • 1.

    19:24

    Ken Robinson – How schools kill creativity

    Posted Jun 2006
    Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.
  • 2.

    5:27

    David Gallo – Underwater astonishments

    Posted Jan 2008
    David Gallo shows jaw-dropping footage of amazing sea creatures, including a color-shifting cuttlefish, a perfectly camouflaged octopus, and a Times Square’s worth of neon light displays from fish who live in the blackest depths of the ocean.
  • 3.

    18:25

    “If I should have a daughter, instead of Mom, she’s gonna call me Point B … ” began spoken word poet Sarah Kay, in a talk that inspired two standing ovations at TED2011. She tells the story of her metamorphosis — from a wide-eyed teenager soaking in verse at New York’s Bowery Poetry Club to a teacher connecting kids with the power of self-expression through Project V.O.I.C.E. — and gives two breathtaking performances of “B” and “Hiroshima.”
  • 4.

    19:50

    You’ve never seen data presented like this. With the drama and urgency of a sportscaster, statistics guru Hans Rosling debunks myths about the so-called “developing world.”
  • 5.

    18:49

    Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice — and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.
  • 6.

    5:40

    Building sophisticated educational tools out of cheap parts, Johnny Lee demos his cool Wii Remote hacks, which turn the $40 video game controller into a digital whiteboard, a touchscreen and a head-mounted 3-D viewer.
  • 7.

    20:19

    Brené Brown – The power of vulnerability

    Posted Dec 2010
    Brené Brown studies human connection — our ability to empathize, belong, love. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. A talk to share.
  • 8.

    23:41

    In an engaging and personal talk — with cameo appearances from his grandmother and Rosa Parks — human rights lawyer Bryan Stevenson shares some hard truths about America’s justice system, starting with a massive imbalance along racial lines: a third of the country’s black male population has been incarcerated at some point in their lives. These issues, which are wrapped up in America’s unexamined history, are rarely talked about with this level of candor, insight and persuasiveness.
  • 9.

    18:14

    Danish architect Bjarke Ingels rockets through photo/video-mingled stories of his eco-flashy designs. His buildings not only look like nature — they act like nature: blocking the wind, collecting solar energy — and creating stunning views.
  • 10.

    21:02

    Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” — standing in a posture of confidence, even when we don’t feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our chances for success.
  • 11.

    17:40

    Backed by stunning illustrations, David Christian narrates a complete history of the universe, from the Big Bang to the Internet, in a riveting 18 minutes. This is “Big History”: an enlightening, wide-angle look at complexity, life and humanity, set against our slim share of the cosmic timeline.

 

New Tech Hubs in the U.S.

Techhubs: everyone is trying to find where the next one will be! From SpareFoot we take a look at

8 Up-and-Coming Tech Hubs in the U.S.

BY    MARCH 6, 2014

tech hubs

Since SpareFoot is a proud member of Austin’s tech community, it’s safe to say that we think Silicon Hills is the best tech hub in the country. That’s our not-so-unbiased opinion. Yet we’d be foolish to shrug off the other major tech hubs in the U.S. like Silicon Valley, Boston, San Francisco, Seattle and Raleigh, NC.

Along those lines, we also can’t ignore America’s emerging tech hubs–the aspiring Silicon Valleys. In this infographic, SpareFoot shines the spotlight on eight up-and-coming tech hubs. Do any of the places in our roundup surprise you?

Tech Hubs Infographic
Courtesy of: SpareFoot
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