How To Become A LinkedIn Jedi

LinkedIn is one of those unique sites – not a fluffy social media site, but a great way to network. I have posted several articles about it (check here) and it continues to be a great resource for networking. Gryffin brings us this great infographic and

May the Force (of Networking) Be With You!

LinkedIn Infographic: May the Force (of Networking) Be With You!

If all you want is a place to host your online resume, then LinkedIn is not the site you’re looking for.

LinkedIn might be for professionals, but at its heart it is still a SOCIAL network, and it’s core value lies in the relationships you build by connecting and engaging with other users. Whether you’re looking to get hired as an individual or business, LinkedIn can help you further your professional goals and establish yourself as a skilled and competent member of the workforce.

To that end, as a follow-up to our “Google Plus Wizard” infographic, we explore the deepest reaches of LinkedIn space and show you how to utilize the Force of Networking in “How To Become A LinkedIn Jedi”!

With this guide, you’ll learn the “mind tricks” that will help your LinkedIn profile stand out. Did you know that using a professional photo makes your profile eleven times more likely to be viewed? As for company pages, those that provide additional information, such as with the new Showcase pages, are likely to have two times as many followers!

But you need to go beyond just the profile. Taking advantage of tools such as LinkedIn Groups, Pulse, and Openlink, you can share and engage with content throughout LinkedIn and create a powerful network of colleagues, industry influencers, and potential employers or clients.

Ready to get started, are you? The read on and learn how you too can master the force and become a LinkedIn Jedi!


17 Unspoken Rules of LinkedIn Etiquette

Some great tips on using LinkedIn from OnLineColleges:

On most social media networks, it seems like anything goes. Things are a little more loose on Facebook and Twitter, but LinkedIn is strictly professional, giving it a different kind of status when it comes to etiquette. You have to be careful about what you put out there, how you make your requests, and remember to be polite. Are you stepping on toes without realizing your mistakes? Read on to learn about 17 unspoken rules of LinkedIn etiquette.

  1. Only do what you’d be comfortable doing in person:

    17 Unspoken Rules of LinkedIn Etiquette

    On the LinkedIn Blog, Lindsey Pollak shares a priceless gem: “If you wouldn’t do it in person, don’t do it on LinkedIn!” This is a good rule to keep in mind even if you can’t remember lots of little rules. Be polite, professional, and don’t let your manners go out the window just because you’re online.

  2. Be personal:

    When connecting with strangers on LinkedIn, it’s easy just to send the default message, but it’s much more polite and friendly to create a personal message. It doesn’t have to be an essay, but you should share a quick note about why you’d like to connect with that person, instead of sending an impersonal request.

  3. Mind your Ps and Qs:

    Please and thank you don’t take much time to say, but it’s amazing how many people forget about these polite words online. Make your etiquette stand out and offer a please any time you ask for something, and a thank you any time someone does a nice thing for you.

  4. Don’t cause a traffic jam:

    Status updates are always welcome, but if you’re posting more than 10 updates before your connections have had a chance to sip their coffee, you need to slow it down. Three updates within a short period of time is enough; if you have more consider spreading them out throughout the day to avoid a traffic jam.

  5. Give recommendations:

    What goes around comes around. If you would like to get recommendations on LinkedIn, don’t forget to share your own, too. People like being recommended, at it’s great for building your social capital. Write a good recommendation; hopefully you’ll get one, too.

  6. Ask for recommendations strategically:

    If you’re going to request recommendations, don’t send them out to everyone you know. Think about who, specifically, can share valuable insight. When requesting your recommendation, ask for recommendations on specific projects or work history that you know they’ll have something to say about. It helps them come up with something easy to say, and lets them know that their recommendation is important enough to you that you’ll make it personal.

  7. Keep it professional:

    Remember that LinkedIn is a professional site, not a personal one. Vacation pictures, whining, and drama are not appreciated. Stay professional, offering business discussions, events, and opportunities instead.

  8. Avoid making it all about you:

    It’s great to share what’s important to you on LinkedIn, but be careful not to get too full of yourself. Remember that LinkedIn is all about connections and nurturing your network. Ask yourself what you can do for your contacts, instead of frequently requesting that they do things that only benefit you.

  9. Don’t add connections willy-nilly:

    It’s fun and useful to have a large network, but add too many strangers, and you’ll devalue the real connections you have. Plus, it’s unnerving for people on the other side of the request: they have to decide whether they’d like to accept an invitation from a stranger or not. Play it safe; only add people that you really have a connection with, whether you’ve met them in person or conversed online.

  10. Make it easy for people to remember you:

    If you are going to connect with someone that you aren’t very close to, help them remember who you are. Remind them how they know you, mentioning that it was great running into them at a conference, chatting on a podcast, or however else you met that person.

  11. Take a real photo:

    Be sure to keep your LinkedIn profile photo appropriate for business. Photos from the beach, images from your favorite sports team, or ones without you in them at all are not really appropriate. Take the time to get a professional photo, or just get a friend to snap a nice one of you. It will help you put out the right impression.

  12. Don’t be spammy:

    This one should be obvious, but judging by the amount of spam that still plagues LinkedIn, some people still need reminding. When posting press releases and other marketing materials consider whether your posts are really relevant to a group or your LinkedIn followers, and whether or not you’ve already shared this information before. People don’t like to see irrelevant information, or the same thing over and over again. And it should go without saying, but sales pitches aren’t welcome.

  13. Avoid getting into fights:

    Again, this one’s obvious, but worth a mention. Be careful not to get into spats in open forums, or at all. It looks bad to fight publicly, and it feels bad even to do it in private. Do your best to smooth things over and keep LinkedIn a positive place to connect.

  14. Keep Twitter on Twitter:

    A common LinkedIn etiquette complaint is about users with constant status updates, and those that link their Twitter accounts with LinkedIn. Chances are, your professional contacts do not care to hear ultra-frequent updates, and your Twitter account may not be 100% professional. Sure, it’s tempting to save time, but it’s much more polite to craft specific messages for LinkedIn, and keep them to a polite volume.

  15. Be patient with the new guy:

    You may be a LinkedIn pro, but new users are still jumping on every day, and they don’t necessarily know what they’re doing. As they try to figure out how best to use LinkedIn, be patient and kind, and even offer to lend them a hand.

  16. Know and follow group rules:

    When you join a LinkedIn group, be careful to find the rules and follow them. You’ll be able to avoid awkward emails from group owners and embarrassingly getting called out as a rule breaker.

  17. Write back, no matter what:

    If someone contacts you, acknowledge the message. Even if you don’t have a real response for their question or request, it’s still polite to write back. Ignored messages hurt, and every connection merits a response. If you’re too busy to take care of it at the moment, just say so. Chances are, your connection will understand.

6.5 Million LinkedIn Accounts May Be Compromised, Change Your Passwords Now


It appears that 6.5 Million LinkedIn accounts may have been compromised. Maybe even yours! Take a moment and change your LinkedIn password just so you won’t have to worry if you were in that group. I use LastPass to manage all my online passwords and it works great!

Details from Lifehacker:

6.5 Million LinkedIn Accounts May Be Compromised, Change Your Passwords Now

If you have a LinkedIn account it’s a good time to change your password. Up to 6.5 million user accounts and encrypted passwords have reportedly been leaked and posted to a Russian hacker site.

The leak comes off the news that LinkedIn’s mobile apps transmit personal data, including meeting notes and calendar info in plain text. LinkedIn hasn’t confirmed the passwords have been stolen, but did confirm on their Twitter account they’re looking into it. Regardless of whether the leak is confirmed or not, it’s a good time to change your password. If you haven’t already, now’s a great time to set yourself up with a secure password management tool. Here’s a quick primer for getting started with our favorite password manager, LastPass:

Using a tool like LastPass may seem like overkill, but remember: The only secure password is the one you can’t remember. You’re better safe than sorry.

Change passwords on LinkedIn Now | Dagens IT (Google Translate) via The Next Web

Can Facebook Get You a Job?

And you thought Facebook was just for fluffy kitty pictures?!? Ha! Take a look at this:

From Mashable:

In answer to the question above, approximately 18,400,000 Americans say yes, they got their current job through Facebook. Though Zuck’s platform ranks #1, Twitter and LinkedIn don’t have shabby numbers either — 8 million and 10.2 million Americans, respectively, have gotten their jobs through social platforms.

Judging from our Job Search Series, it should come as no surprise that being socially savvy pays off in the job hunt for two reasons — it helps you network, and it’s a highly marketable strength in your skill set, given all the openings in the digital space. So, it’s about time you spruce up those social profiles and start networking.

The infographic below combines data from Jobvite, CNN, LinkedIn and JobSearch to assemble a statistical picture of the modern-day job seeker. Check it out for interesting insights and some tricks of the trade to help you land a job. 

How Recruiters Use Social Networks to Screen Candidates

This is a good reminder – your digital past is important! Play it safe and take a look at how recruiters view you!

From Mashable:

Over the past few years, we’ve seen social media used in the job market in a number of ways — startupssmall businesses and large corporations alike are diving into the socialverse to find top talent, and job seekers are likewise getting creative with social media.

Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to determine when and how job recruiters are screening job candidates on different social networks.

The study found that more than 90% of recruiters and hiring managers have visited a potential candidate’s profile on a social network as part of the screening process. And a whopping 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles — an almost equal proportion of recruiters (68%), though, have hired a candidate based on his or her presence on those networks.

Check out the infographic below for more results from the survey, including what details on a candidate’s social profile make recruiters tick.

LinkedIn Bootcamp: Basic Training For The Personal Marketer

I have been a huge fan of LinkedIn for years. As I describe it to my Family: it is like Facebook without the fluff (or fluffy kitten pictures!). Here is a basic introduction to it (I encourage you to join if you haven’t and use it if you don’t!) and some tips to get the most out of it.

From MindFlash:

LinkedIn is the proverbial dark horse of social media: we all know it’s there, but few of us use it to its full potential. With just a little bit of effort you will see how the powerful social site can help you market yourself and your business far more than you imagined. With help from the LinkedIn guru himself, Lewis Howes, we have enrolled you in our basic LinkedIn boot camp training to give you the fundamental tools necessary to use the site for all your business and personal marketing needs.

Even after 9 years in the social media stratosphere, LinkedIn is still an elusive platform to master. While there’s still only a fraction of LinkedIn users compared to Facebook, the platform boasts a highly targeted and engaged audience that is there for one purpose: business networking.

Still, there’s a lot of moving parts to tend to before your LinkedIn-powered personal branding machine is ready for operation. Check out the infographic below to get the skinny on how to whip your LinkedIn into shape, and take a look at other career information in our weekly Job Search Series