Pinterest And Your Personal Brand

There has been a lot of chatter recently about your “personal brand” and of course one of my favorites sites is now in that mix: Pinterest (<– click there for more Pinterest posts from DLT 🙂 )!

Take a look at these ideas from FastCo:

Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success | Fast Company | Business + Innovation

PINTEREST AND YOUR PERSONAL BRAND: 7 STEPS TO PINNING YOUR LIFE, WORK, AND WAY TO SUCCESS

THINK WHAT YOU DO PROFESSIONALLY DOESN’T LEND ITSELF TO A VISUAL PLATFORM? THINK–AND PIN–AGAIN.

BY 
Whether you’re a real estate agent, an advertising executive, or an up-and-coming blogger, now is absolutely the time to start using Pinterest to build your personal brand.

Although the image-based social network is still struggling to generate significant revenue, its user base continues to grow well beyond just home decor lovers, brides-to-be, and food enthusiasts. There are currently about 25 million people using Pinterest, and more and more, these pinners are small business owners looking to build their personal brand.

While you might think that what you do professionally doesn’t lend itself to such a visual platform, think again. There are plenty of ways you can pin your profession, such as posting a reading list of books you like, sharing photos from your office space, or posting testimonials and tweets from clients and customers. For example, check out how agency executive Paul Biedermann uses Pinterest to share everything from his favorite infographics to photos of people who inspire him.

PINTEREST AND YOUR PERSONAL BRAND: 7 STEPS TO PINNING YOUR LIFE, WORK, AND WAY TO SUCCESS

“Pinterest is the perfect visual complement to the rest of my social media presence, rounding out my personal brand,” says Biedermann, owner and creative director ofre:DESIGN. “As a designer and visual communicator, not only can I feature my own work–showing rather than telling–but I also bring attention to the kind of work I support and believe in.”

Here are seven steps to get your Pinterest presence up and thriving.

1. KNOW YOUR AUDIENCE.

You’ve probably heard stories about Pinterest’s gender divide, some reporting the sharp split as follows: 80% women, 20% men. When creating your Pinterest presence, think carefully about who might visit your boards. While not everything you do is going to be board-worthy, the key is to think outside the box. As a keynote speaker, I’ve been trying to figure out a way to share what I do on stage on Pinterest. The easiest solution? A board featuring a variety of photos from events I attend, showcasing a wide range of audience sizes, presentation topics, and conference formats.

2. CHOOSE A BUSINESS ACCOUNT.

If you want to build your brand, it’s a good idea to switch over from a personal account to a business account, so you will have more functionality to track your traffic. Make sure you complete your full profile settings, add a link to your website, include a detailed bio, and link to your Twitter account and your Facebook account. This will make it easy for interested visitors to find you elsewhere online.

3. MAKE YOUR SITE PIN-WORTHY.

Pinterest success is not possible simply with a “if you build it, they will come” attitude (yes, I know this is slightly misquoted from Field of Dreams, but it works better with ‘they’ than ‘he’).

Tracking firm ShareThis recently reported that Pinterest is about to overtake email as the third most popular sharing channel (behind Facebook and Twitter), so it’s a good plan to give people the tools that they need to pin properly. Use the Pin It button on your blog so readers can easily share your posts and include a follow me button on your site. If you don’t post a lot of content on your main website, consider putting a Pin It button on your About Page so interested surfers can include you on their boards.

Fast Company includes a Pinterest Button at the top and bottom of every article

4. CREATE BETTER BOARDS.

Now that you’ve made it easy for pinners to share content from your site, it’s time to start creating boards on Pinterest. Check out how some big brands have become brilliant pinners with quirky and creative ideas. Pet insurance company, Petplan, has created a board called “Breed All About It,” featuring information about our ‘canine companions’ and common health problems. Eventually, after you’ve created some successful boards, you might want to create a group board that will allow other people to join the pinning party.

5. USE A FEW GOOD APPS.

There are plenty of Pinterest apps that will make the pinning process easier, and most important, make your pins look great. When building your personal brand, Pinstamatic (http://pinstamatic.com/) is a helpful web app that will help you get creative with everything from sharing a quote you love to posting a Twitter user you follow. You can also dress up photos with captions, filters, and more. For example, if you want to feature a business partner’s website on one of your boards, you can also use the Website feature in Pinstamatic to share a snapshot of this site (if you have design skills, you might want to mock up your own images to add to Pinterest, but otherwise, Pinstamatic is a great quick fix).

6. FOLLOW PINTEREST UPDATES.

Pinterest has a business blog to help you figure out better ways to reach pinners (http://businessblog.pinterest.com/). Although some of the entries cater more to businesses selling physical products, there is still a wealth of information for a plethora of pinners. For example, to establish yourself as an industry expert, it makes good sense to create a board or two featuring article pins (content you read and want to share). As Pinterest explains, more than 5 million articles are pinned every day. In short, look for Pinterest’s new ‘Pin It’ button on news sites and blogs you love.

7. TRACK YOUR SUCCESS.

When you sign up for a business account, Pinterest will give you the option to have your website verified so you can start tracking how many people are pinning content from your website. This will help you see what pinners like and how your content is trending over time.

Good luck and happy pinning!

This Is How Much Time You Spend on Facebook, Twitter, Tumblr

How much time do YOU spend on these social media sites? Take a look at the averages from Mashable:

Social media now accounts for 18% of time spent online, according to a new infographic.

Since 2006, the amount of time that the average person spent on social-networking sites has more than doubled, from 2.7 hours to 6.9 hours per month. More people are using social media, as well. While only 24% of Americans had a single social-media profile in 2008, 56% of Americans do now.

Between the different social media sites, Facebook is, unsurprisingly, king. The average Facebook user spends almost seven hours each month on the site — that’s well ahead of Tumblr and Pinterest, which tie for second place for most time spent. The average visitor to Twitter, LinkedIn and Google+ spends less than half an hour on the site per month.

The below infographic, from Morrison Foerster’s Socially Aware blog, looks at online behavior of Americans, including second-screen habits, demographic patterns and annual changes.

How do you compare to the average American?

This Is How Much Time You Spend on Facebook, Twitter, Tumblr

 

Pinterest Will Now Let You Keep a Secret

I know this is one thing that I have heard many people wanted – and now it is available!

Private Pinterest Boards!

Good uses for this might be for gift ideas that you don’t want your family to see – details from AllThingsD:

Perhaps one of the more surprising aspects of Pinterest is that, until today, it has never allowed its users to keep their activity secret. So whether users were saving pictures of kitchen cabinets or wedding dresses or surprise birthday party themes, they were sharing them with the world.

That lack of privacy doesn’t seem to have hurt the popular site, but private pinning was one of users’ most-requested features.

Starting today, Pinterest is gradually, and in a very controlled way, allowing users to create their own secret boards for themselves and chosen collaborators.

The company pinned the announcement on the holiday season, saying in a blog post by software engineer Evrhet Milam, “The holidays are a time for being with family, sharing great meals, and, of course, surprising your favorite people with a special gift.”

Each user gets only three secret boards, and existing boards can’t be made secret.

Pinterest Will Now Let You Keep a Secret

The Astounding Power Of Pinterest

Do you use Pinterest? It is explosive in its growth – take a look at this from FastCo:

PINTEREST HAS SEEN SO MUCH EXPLOSIVE GROWTH THAT THE NATURAL QUESTION IS: WHAT NEXT? PAY ATTENTION TO THE DATA, AND YOU MIGHT BE ABLE TO GUESS.

In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann. That story goes live later this week, but until then, I wanted to offer a teaser, in the form of an infographic about Pinterest, created by Fast Company‘s staff and designed by our own Ted Keller.

In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the infographic below, or tour the major findings in the slideshow above.

The Astounding Power Of Pinterest

Sources: ComScore (user growth June 2011–June 2012); Google DoubleClick AdPlanner, June 2012 (monthly page views; average visit; gender; affinity for aesthetics; age); AddThis (events drive activity); ComScore, February 2012 (vacation; preferred brands); Campalyst, July 2012 (most-followed retailers); AddThis, June 2012 (mobile sharing); Apple App Store, August 15, 2012 (days to No. 1 for iPad app); ComScore (top 15 Pinterest categories); Shopify, May 2012 (price-tag power); RichRelevance (selling power, based on a study of 374 million browser-based shopping sessions, which took place on U.S. retail sites between May 1 and May 30, 2012)

5 Ways to Use Pinterest for Your Job Search

You already know that I enjoy Pinterest! I also enjoy seeing how others use it – including this article from Mashable about using Pinterest in your job search!

5 Ways to Use Pinterest for Your Job Search

Brie Weiler Reynolds is the content and social media manager at FlexJobs, the award-winning site for 

telecommuting and flexible job listings, and a former career advisor. At FlexJobs, Brie offers job seekers career and work-life balance advice through the FlexJobs Blog and social media, including Pinterest.

Now that Pinterest is a full-blown cultural phenomenon, people have started considering it for uses other than inspiration for recipes, home decor and the latest fashions. And with a shaky economy and millions of people either out of work, underemployed or looking to change jobs, Pinterest is now being used as a job search tool.

At the beginning of 2012, Mashable asked, Can Pinterest Help Your Job Search?, and we’re answering “Yes!” with five ways to use Pinterest in your job search and your career development.

1. Pin Your Resume

Search for “my resume” on Pinterest, and you’ll get thousands of hits. Be more specific with your search terms (writer resume, business resume, graphic design resume) and more results pop up. Some are basic resumes with standard information and layout. Others are stylized pieces with creative layouts and catchy graphics. Most fall somewhere in between. The goal of pinning your resume to Pinterest is to get it shared throughout the site, so make sure it’s somewhat eye catching, error-free and compelling — wouldn’t you want those qualities in your resume, anyway?

2. Create a Resume Pinboard

 

Rather than pinning your full resume as one pin, create an entire board that represents the different parts of your resume with different pins. Pin pictures of the companies you’ve worked for, schools you’ve attended, places you’ve volunteered and hobbies you enjoy. Because Pinterest is a visual medium, it can provide a multi-dimensional representation of your two-dimensional resume. And, utilize the text box given with each pin to describe the image, how it relates to your career and why it’s important to you.

3. Follow Career Experts

If you’re in the market for some job search advice, Pinterest has a lot to offer. Sites like CareerBliss use pinboards to showcase inspiring ideas and items related to finding work that makes people happy. College career offices such as Penn State’s give tips geared towards newbies in the workforce. And The 405 Club caters to career advice for the unemployed.

4. Link to Your Pinterest Resume

Once you’ve created a board for your resume, you need to tell people about it. Add it to your LinkedIn portfolio, your Facebook and Twitter profiles and your paper resume. Include it in your email signature, and add it to business or calling cards if you have them. The more places you show off your Pinterest page, the more it can help your job search. Just be sure to keep all your boards clean and professional because they’re all viewable by anyone, at any time.

5. Be Inspired in Your Job Seach

If you’re not ready to pin your life’s work experience to Pinterest, use it for its original purpose — for personal inspiration. Job searching can be disappointing and stressful. If you’ve just come back from a particularly bad job interview, or sent 10 applications with no response, head to your Pinterest board for images that help you smile, laugh and cheer up. Hilarious comics, adorable kittens inspirational quotes — whatever boosts your mood is fair game for pinning.

Using Pinterest in your job search shouldn’t take up an inordinate amount of time, and it is one more tool to add to your job search arsenal. If you’re a visual person who enjoys creative outlets, Pinterest can be a great way to let off some creative steam while winding your way through a job search. And it just might help you on your way.

Do you think a Pinterest resume can be effective? Why or why not? We’d love to hear in the comments.

50 Fabulous Pinterest Ideas for Your Home Office

I have posted on this subject before (32 Pinteresting Ideas to Organize Your Home Office), but here is an updated and expanded list of cool and fun ideas from Pinterest for your Home Office – from OnlineCollegeCourses:

Is your home office in desperate need of a makeover or some innovative storage solutions? One of the best places to look for inspiration, DIY tutorials, and great products is Pinterest. The site offers up thousands of photographs of stylish home offices and home office projects, with something to suit every taste and style out there. Here, we share just a few of the great home office ideas being shared on Pinterest, with tips, tools, and images that touch on everything from small spaces to smart solutions.

Inspiration

50 Fabulous Pinterest Ideas for Your Home Office
Use these pins to get inspired to create your own jaw-dropping office space.

  1. Office ladder.What office wouldn’t be cooler with a bookshelf ladder? You’ll be green with envy when you see this one and might just think about creating your own similar space.
  2. Organized chaos.This office rides the line between being messy and organized. There are bins and boxes for storage, but it looks very lived in and used at the same time.
  3. Shared desk space.This shared desk space serves two, but doesn’t feel cramped. Plus, the bright color helps bring everything together.
  4. Hallway office.Even a small space in a hallway can be turned into a functional office.
  5. Minimalist.This office is pretty minimal but still hits all of the important attributes you need to get work done.
  6. Vertical space utilization.This office goes up, not out, to make the most of the space.

Storage and Organization

Getting your office organized is one of the toughest things to do, but these pins offer tips and ideas that will motivate you to create a clean and neat home office space.

  1. Corner wall shelves.These corner wall shelves are perfect for using all the available wall space in a corner office.
  2. Shutter storage.Need a place to put outgoing mail? Consider this cute storage idea.
  3. Filing chest.This filing system is both functional and highly fashionable.
  4. Awesome storage solutions.Look to this pin for some really great ideas for office storage, including buckets, wire bins, magnetic tins, and more.
  5. Clipboard organizers.Keep all your notes, papers, and ideas organized by using this clipboard-based organizational system.
  6. Organized office closet.Use this pin as the inspiration to get your own office closet in order.
  7. Chalkboard paint on desk jars.A little chalkboard paint can help you to label and organize all of your office essentials.
  8. Cord labels.Here you’ll find a great use for those bread bag clips: labeling your cords!
  9. Cord clips.Keep cords from falling behind your desk with this simple binder clip idea.
  10. Tuna can organization.Wash out old tuna cans and use them to store pushpins, paperclips, rubber bands, and other office supplies.
  11. Jelly jar storage.Reuse old jelly jars as office storage when you attach them to the underside of a shelf.
  12. Cable storage.Keep your cords from getting tangled up in a box by using toilet paper tubes to store them.
  13. Mail station.This inspirational mail station could be a great addition to any office in need of an in/out area.
  14. Chevron cork board.This cork board isn’t just a great place to store notes and photos. It is also great looking and super trendy with the chevron design.
  15. File organizer.Repurpose a dish drainer as a file organizer in your office.
  16. Peg board storage.While peg boards might be more common in garages and basements, they can be just as practical and great for storage in an office setting.

Small Space

Whether you don’t have a separate office in your home or need to make do with a smaller space, these Pinterest pins can help you create an inspired and functional work space.

  1. Simple but chic.Need a small space solution for your place that’s neat and organized but still stylish? Something like this photo could be really nice.
  2. Small space solution.If you don’t have room for a big desk, consider one like the desk featured here, with a pull out portion that adds a whole lot more space when you need it and rolls away when you don’t.
  3. Bookshelf desks.For those who need their desk to serve two people, this idea is small space gold, turning a bookshelf and a table into two functional desks.
  4. Nook desk.This pin demonstrates how even just a small nook in your home can be turned into an amazing place to work.
  5. Closet desk.If there isn’t room for a proper office in your home, consider the idea offered in this pin, showing how a closet can become a seriously stylish office (complete with chandelier).
  6. Warm your feet desk.Radiator in your way? This pin shows you how to build your desk right over it to save space.
  7. Small but organized office.This office is small on space, but big on style, with amazing organization inspiration.

Decorating Ideas

Make your office a space you don’t mind spending time with these great decorating ideas.

  1. Happy place.Behind the desk in this workspace is a HUGE photo of a beautiful garden. It could be a great thing to copy for your own space, giving you inspiration to get more work done so you can enjoy your happy places.
  2. Color boost.While the furniture is simple in white and gray, the accents in this room are incredibly colorful, giving it a fun feeling and making it feel less like a work space.
  3. Accent wall.In this photo, the desk and shelves are on a wall painted a bright salmon color. It’s a great idea for adding vibrant color to your own work space.
  4. Inspiration board.Give your office a little pizzazz by creating your own inspiration board like the one featured in this pin.
  5. Chalkboard wall calendar.This calendar is not only very useful, it’s also amazingly good looking, and will add chic style to your office.
  6. Pump up the color of your desk.Why should the walls of your room have all the fun when it comes to color? Use this pin as inspiration to paint your desk a bright, fun color.
  7. Use a comfy chair.You don’t have to stick with the common office chair. Up the comfort level by using a wingback as your desk chair instead, as this pin demonstrates.
  8. Bold corner desk.This corner desk is great for maximizing both work space and style in your office.

Easy DIY Projects

These projects can help you to revamp, repurpose, and ramp up every aspect of your home office.

  1. Recovered office chair.Give your boring old office chair a makeover with the help of this DIY pin.
  2. Wallpapered office furniture.Embossed wallpaper can help turn a boring filing cabinet or other office furniture into a thing of beauty.
  3. Paint chip calendar.Use this project to turn old paint chips into a gorgeous reusable calendar.
  4. Memo stone.Some chalkboard paint turns a regular stone into a place to leave messages.
  5. Fabric covered binder clips.Store bought binder clips are functional but boring. Add some style with this simple tutorial.
  6. Fabric covered magazine holders.While you’re at it, use some fabric to cover your bland magazine holders, too.
  7. Revamped plastic drawers.Plastic drawers are a staple of many home offices, but you can make yours stand out from the crowd with this DIY makeover project.
  8. DIY a rug.A simple, cheap rug gets an incredibly stylish look in this DIY pin.
  9. Unbelievable desk project.You won’t believe this rustic looking desk was a DIY project that cost just $30.
  10. Collection of rustic desk projects.Reuse old items in your office, from a bed frame to graters.
  11. Striped chair.Add another layer of style to your desk chair by giving it stripes, just like the chair in this image.
  12. DIY Desk.This project looks great and even novice DIYers can tackle it.
  13. Another amazing DIY desk.Bookshelves and a desktop combine to make this attractive desk.
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